Companies that combine natural language processing (NLP) with numerical data such as survey scores for customer experience analytics stand a much greater chance of gaining actionable insights into what their customers like and don’t like—in addition to uncovering the reasons behind those indicators. This post examines how United could have used NLP to identify it had a problem with overbooking and customer experience and to avert the unfortunate incident with Dr. Dao.
Behavioral metrics (numerical) are an insufficient measurement when it comes to online customer communities. Numerical + natural language produce broader and deeper intelligence that result in more actionable business insights.
Animated case study videos are the next-generation content asset for customer marketing organizations. Generating better engagement and stickier than traditional written case studies and even video testimonials, animated case study videos tell your customer stories better and more succinctly.
High-quality content that is substantive and educational enables content marketers to get through all of the content noise and reach their audiences.
This report provides in-depth analysis and BI of the on-demand workspace and communications services markets that business office service providers can use to grow revenues and improve profit margins.
TIRO Cognition Insights provides businesses with the ability to scrape, organize, and analyze the online reviews of customers and those of their competitors, as well as customer comments on online communities for actionable business intelligence.
With the right strategy in place, blogs can serve as critical engines for a marketing organization. This blog post contains 15 strategic recommendations that will help you build the perfect blog.
Engaged employees delight customers because they assume ownership as brand ambassadors. When customers are delighted, they will advocate—without solicitation—on your behalf. The same is true of employees, as well as partners.
Small businesses are increasingly turning to virtual office solutions in place of permanent-physical office space. There are a number of advantages.
The Customer-Advocacy Marketing “Superhero” is an adept relationship manager and expert content strategist who knows how to stitch together technologies and to build organizational synergies as a result of her or his overarching business acumen.
