Content Libraries and Dynamic Content Recommendations: Awash in Content
Wasted content equates to wasted opportunities. With unprecedented levels of content being produced, many organizations find themselves awash in content--overwhelmed by the sheer volume. The good news is that there is a solid business case for organizations to build content libraries with dynamic content recommendations.
Rear-Ended:
Customer experience does matter when it comes to customer service. Advocates and detractors are made based on how companies engage with their customers. The proliferation in technology creates digital channels for customers to voice their delight as well as their frustrations.
When to Gate and Not to Gate Content: 4 Mistakes to Avoid
Deciding when and what content to gate is something most companies struggle with. There are four common mistakes that companies typically make when deciding what to do.
eBook: Making the Journey to Customer Marketing 3.0
Customer Marketing (aka Advocacy Marketing) is playing an important role in shaping the marketing function today. In just a few years, it has gone from a tactical play to a strategic function. And once mired in its own silo and subservient to virtually all other organizational functions, it suddenly is the lever that breaks down organizational silos.
