[Report] 2017 Status of Workspace and Communications Services 

One of the areas where TIRO Communications specializes is in creating substantive, in-depth content that is highly engaging and educational. Our award-winning content team has done it over and over for more than 15 years and for companies ranging from fast-growth startups to Fortune 200 companies.

Data Analytics, BI, and ML Add New Element to Thought Leadership Content 

As a complement to our Ph.D.-level research capabilities, we recently added data analytics, business intelligence (BI), and machine learning (ML). Not only are we developing cognition tools such as TIRO Cognition Insights that enable organizations to gain business insights that improve efficiencies, capture new revenue opportunities, and transform customer experience, but we’re also able to research and author in-depth research reports that uncover unique insights. 

With regard to researching and authoring thought leadership reports, many companies expend tens of thousands of dollars surveying decision makers and end users at a high level. And while survey findings remain relevant and valuable for many research reports, additional analysis of survey findings and other information sources such as CRM and ERP environments can turbocharge the findings from surveys. Our approach is based on real-world data, providing readers with actionable insights that produce measurable business outcomes.

2017 Workspace and Communications Services Report

 One of our existing clients, Davinci Virtual Office Solutions approached us late last year with a request to produce an industry thought leadership report on on-demand workspace and communications services. In addition to leveraging existing industry data and research, Davinci Virtual Office Solutions wanted to tap its vast reservoir of information residing in its customer relationship management (CRM) environment. As part of the project, we analyzed several hundred thousand records to reveal business insights used to generate a portion of the report: “2017 State of Workspace and Communications Services Report.”

Read the blog post and press release announcing the availability of the report. Or simply download and read it.

The 30-page report is broken into seven sections: 

1. Business Disruption
   
2. The Solution Providers
   
3. Market Opportunities
   
4. Business Drivers
   
5. The Market
   
6. Customer Acquisition
   
7. Key Takeaways
   

A couple insights in the report that we identified using our data analytics and BI tools include:

1. Historical cross-sell and up-sell rates reveal significant market opportunities for business office service providers to grow their revenues and expand their margins.
   
2. Our analysis identified which industry segments exhibit the highest percentage of revenue across all four products: workspaces and meeting rooms, virtual offices, live receptionists, and live web chat. It also pinpointed repeat workspace and meeting room bookings for each industry segment.
   

Other insights include:

1. The average booking ratio for live inventory is 49 percent higher than non-live inventory and at a 38 percent higher rate.
   
2. Churn rate for subscription services is less than half of standard SaaS-accepted rates.
   
3. Customers continue to prefer multiple engagement channels (for lead origin), with phone remaining the leading preference across all four product groups.
   
4. For business office service providers offering multiple products, there is a significant opportunity to grow revenue through cross-selling (e.g., 20 percent of live receptionist leads come from cross-selling).

When to Consider Data Analytics and BI for Researching and Authoring a Report

So, what types of scenarios present the best opportunities for organizations to analyze internal and external data for researching and authoring a thought leadership report? The following are a few of the best use cases:

1. Companies like Davinci Virtual Office Solutions that serve as an intermediary between providers and customers. These organizations can showcase how their services or products create value for providers. The target audience for the content asset are the providers.
   
2. Organizations seeking to demonstrate the ROI of their products and services through the analysis of existing customer data.
   
3. Businesses with solutions that capture details such as a) product and services consumption, b) operational and utilization of features, c) deployment and integration data, and d) customer data (e.g., who is buying it, length of time as a customer, etc.). 
   

If you said “yes” to any of the above scenarios, you may be sitting on a goldmine of data waiting to be tapped for marketing programs. Contact us today to find out if we can help you mine and analyze the data and produce actionable thought leadership reports that turbocharge your marketing engines.