We named TIRO Communications after Marcus Tullius Tiro, the secretary for Cicero whose influence on philosophy and rhetoric is monumental. Most of us know Cicero, a prolific writer, orator, and political leader at the cost of the Roman Empire (1st century BCE). However, most of us don’t know Tiro. He was the storyteller, the one who captured Cicero’s philosophy and speeches in writing using a special shorthand that became the scribal handbook for note-taking for more than a thousand years.
Just as Tiro helped tell Cicero’s story and provided the framework for many others who followed, marketers today aspire to tell their organizational and customer stories. TIRO Communications knows how to make this happen. The inextricable intertwining of Content Marketing, Customer Marketing, and Demand-Generation Marketing forms a perfect thread that, when unraveled, results in a melodious orchestral performance that produces better lead-generation results, more and better engaged advocates, and faster revenue growth.